Explainable matches
Terrain and intended use lead. Softer preferences refine the order, while mismatches remain visible.
Guided selling without a mystery score
A shoe selector your customers can understand
Map a runner’s surface, use, feel, guidance, weather and width requirements to products you actually stock—and show the reason for every result.
Platform status
The decision layer is live
The consumer engine currently covers 23 current models checked 2026-07-19. A retailer pilot adds stock mapping, brand rules and conversion measurement.
Your available stock
The pilot catalogue is restricted to sellable models and excludes unavailable sizes or variants when a reliable feed exists.
Editorial separation
Commercial availability can decide whether a product is shown, but payment never silently changes the recommendation logic.
Pilot shape
Prove conversion before building complexity
The first integration is deliberately small: one shop, one catalogue export and one measurable customer journey.
- Map the catalogueExact model, variant, size availability, source and last-updated time.
- Configure the briefChoose relevant surfaces, uses and any retailer-specific product rules.
- Embed or linkUse a branded selector route while the final widget contract is validated.
- Measure outcomesTrack starts, completions, product clicks and confirmed retailer conversions where available.
Pilot requirements
Two committed partners unlock the multi-tenant build
Zone2 will not promise live stock, price alerts or fit prediction without a reliable data source. The pilot is for independent UK retailers or running publishers willing to share a structured product feed and conversion feedback.